casa of cook county
​Change a Child’s Story™
CASA (Child Appointed Special Advocates) of Cook County is a local branch of a national organization that works with children who have experienced neglect or abuse in the foster care system. In developing its website, we believed it was important to help the organization showcase the important work it does to help it inspire and engage supporters and volunteers. At the same time, we needed to tell the story of this local branch within the specifications of the national organization’s design guidelines.
what we did
brand identity, web design, web development, social strategy, event marketing materials, seasonal appeals, fundraising materials, merch
raising awareness for casa of cook county
We placed the messaging of the Cook County branch’s main campaign, Change a Child’s Story, front and center. To do this, we heavily utilized photo and video assets to showcase advocates working with children and effecting positive change. Working within the national organization’s brand specifications, we used existing logos and colors to create a clean, engaging look. The client also wanted it to be impossible to ignore its events, so we placed an event tab directly under the hero section on the homepage to drive engagement and encourage site visitors to get involved.
fundraising done the right way
To better support runners, we built a robust asset bank that included a variety of social media graphics, templates and content. This allowed runners to promote their fundraising efforts more easily and consistently while balancing training and fundraising. By equipping them with these materials, we shifted away from relying solely on word of mouth and paid advertising to an empowered, authentic, mission-driven storytelling from within the community, which is at the heart of what CASA of Cook County represents.