According to statistics released by the International Business Standards Organization, there are over 10 million non-profit organizations registered worldwide. With this high number, it is pretty tricky for many of these organizations to be seen or heard. If this is the case, one begins to question whether these organizations can achieve their goals.
The Global Circle for Reparations and Healing has a clear vision and message. For this body to achieve its goals, it was vital for it to establish a presence online, leaving a digital footprint that would attract attention from the right audience. To achieve this, they needed a partner who understood the digital space and could help develop the right strategies. GCRH called, and Kingdom Branding answered. Continue reading this post to learn about how we worked with the Global Circle for Reparations and Healing to engineer a digital branding drive to help them pass their message across with clarity.
About the Global Circle for Reparations and Healing
The Global Circle for Reparations and Healing was established in 2021. This body had one aim: to provide a platform for reparations advocates, artists, activists, and scholars to discuss, share knowledge, and strengthen opportunities for collective action. By 2023, the Global Circle had developed a framework to help it achieve its objectives.
In recent times, the GCRH has seen an increase in youth involvement, which has necessitated a more dynamic approach to its branding. With youth primarily interested in digital communications, the body needed to elevate its branding by seizing the opportunities offered by the internet. As such, it began to seek ways to drive its branding and messaging on digital platforms, including its website and social media platforms.
With this new drive, there was a better chance of increasing local-level reparations, academic involvement, and the proper deployment of the human rights framework.
Why GCRH Needed to Partner with Kingdom Branding
The Global Circle for Reparations and Healing has become an influential collective of advocates, scholars, and creatives working in unison to accelerate global conversations and action around reparations and healing. Launching such a global movement is not void of its demands, especially when the digital space is concerned. From logistics to storytelling, visibility to impact, digital branding must be effective and efficient enough to deliver exactly what the organization wants to stand out and for its message to be heard.
As a result of this, the Global Circle for Reparations and Healing needed a branding partner that could:
- Build sleek, intuitive websites to support large-scale international events.
- Strategize and execute targeted event marketing campaigns.
- Enhance visibility through consistent and compelling social media content.
- Deliver world-class event branding aligned with GCRH’s mission.
They found this partner in Kingdom Branding and approached us. We heeded their call and met their branding demands.
The Transformation – What We Did
Did you know that just around 26% of all global reparations efforts have dedicated digital platforms to support their work? In a world driven by technology, these bodies must establish dedicated online platforms to reach their target audiences. This is what the Global Circle for Reparations and Healing needed when they reached out to Kingdom Branding.
On our part, we worked with their team to bring their mission to life. The process was focused on creating a digital platform to drive the brand’s message online and ensuring effective event branding and marketing for their upcoming event, Accra Summit II: Centering Healing for Africans and the Global African Diaspora.
Here’s What We Did
- Developed Two Powerful Websites: We created gcrh.org and accrasummit.com, both of which are tailored to support GCRH’s ongoing work and upcoming events. These platforms allowed for seamless communication, registration, and storytelling.
- Led Strategic Event Marketing: Our marketing strategies helped attract attendees, spark engagement, and convey GCRH’s message to new audiences worldwide.
- Provided Social Media Support: We assisted with a social media strategy to ensure that messaging was crafted to amplify, not just inform.
- Delivered Impactful Event Branding: Visual identity matters. We crafted everything from logos to signage, ensuring that GCRH’s events looked as powerful as their message sounded. From brochures to stage designs, every detail was on-brand and intentional.
Conclusion
When your brand’s mission is global, like that of the Global Circle for Reparations and Healing, you need to match it with transformational branding. This is what Kingdom Branding delivered. Are you ready to do the same for your brand? Book a discovery session with us today, and we can get started.