Jj's bakery

the best choice

Founded in 1986, it is a household name known for its delicious snack pies and crispy treats. From launching crispy rice treats in 1993 to changing the snack packaging game in 1999, the brand has grown massively, producing over 350 million pies annually by 2020.

While it had made a huge success offline, there was a massive need to improve the brand’s social media presence.

what we did

website maintenance, social media design, social media strategy

social media management is key

When we first started working with JJ’s Bakery, it was clear that their social media presence mainly was nonexistent. Posting was sporadic and lacked a consistent voice or style. Our goal was to help them tell their story better and reach a wider audience. We began by understanding their brand, their customers, and what made JJ’s Bakery special.

The next step was to craft a tailored social media strategy that focused on high-quality visuals, engaging storytelling, and regular posting schedules. We worked with analytics to pinpoint what content resonated most with their target audience. This included behind-the-scenes videos, customer stories, and mouthwatering photos of their treats. We took it further by partnering with the brand’s team to create and share more authentic content. The goal was to reflect the brand’s warm, welcoming vibe.

the transformation

Switching up JJ’s Bakery’s social media game was no overnight transformation. It required consistent effort backed by data-driven adjustments. With these, the results began to show. Engagement rates increased, and their follower count grew steadily. With more UGCs, we saw a real shift in customer engagement and follower reactions.

The good news is that the leveling up online began to directly impact offline sales. Posts drove traffic to their physical location while encouraging online orders, all thanks to a strategic mix of storytelling, quality content, and consistent engagement.